Partnerships & Alliances

Key partnerships drive sales and provide sources of offerings and products.  Partnerships help a company reduce risks by performing key activities, providing key resources and optimize the business model.  It's important to understand who your key partners are and what are the key resources you acquire from them.

Regardless of the size of the business, there are 4 key types of partnerships that are used to drive growth.

1. Suppliers
2. Strategic Alliances between non-competitors
3. Joint ventures to develop new businesses
4. Alliances between competitors

And, there are 3 typical reasons for establishing a partnership:

1. Optimizing the business or economies of scale
2. Risk reduction or sharing
3. Resource or activity acquisition

Executive Edge advisors have extensive background in planning, negotiating, establishing and operating partnerships and alliances.  We can help you optimize and align your relationships to achieve greater success in both growth and innovation.

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